BH Cosmetics is a leading, direct-to-consumer color cosmetics brand focused on the Millennial / Generation Z consumer. Launched in 2009 with a focus on eye palettes, BH Cosmetics has since developed a full suite of high-quality color cosmetics including products for the face, lips, eyes, brows as well as brushes and accessories. The company has a worldwide social media following across multiple platforms and utilizes a deep influencer network to drive brand awareness, trial and customer acquisition. Given the company’s heritage as a digitally native e-commerce color cosmetics brand, BH has developed an advanced e-commerce platform with proven capabilities in customer acquisition, consumer engagement and customer loyalty.