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MidOcean Partners Acquires Majority Stake in Vitaquest International

New York. NY , March 17, 2005 - MidOcean Partners, a middle market private equity firm with significant experience investing in consumer product companies, announced today that it has acquired a majority stake in Vitaquest International (“Vitaquest”) the leading value-added custom contract manufacturer, marketer and multichannel distributor of specialty nutritional products in the United States.

Based in New Jersey, Vitaquest is a recognized leader in product innovation, quality and value-added services.

“Vitaquest is uniquely positioned to take advantage of the significant growth opportunities in the nutraceutical and personal care industries,” said Rob Sharp, a Managing Director with MidOcean Partners. “We have spent a lot of time looking at the trends in outsourced manufacturing and we believe that Vitaquest, with its focus on highly customized products and customer service, is a unique platform to take advantage of long term growth trends.”

Ted Virtue, CEO of MidOcean Partners said “Keith Frankel and his team at Vitaquest have built a unique company that delivers superior services to its customers with an emphasis on quality and ef?cacy. Keith has been integral to Vitaquest’s growth and success over the past 18 years and we are proud to partner with him to take Vitaquest to the next level.”

Keith Frankel, President and CEO of Vitaquest commented “| have had a long relationship with Ted Virtue and am excited to continue to build my business with MidOcean’s support, MidOcean has significant prior experience in the consumer packaged goods and contract manufacturing spaces which will be critical as we expand our operations and product offerings.“

About MidOcean Partners
MidOcean Partners is a premier private equity firm focused on the middle market. Based in New York and London, MidOcean is committed to investing in high-quality middle market companies with stable market positions and opportunities for growth in the United States and Europe. Targeted sectors include: consumer and leisure, media and communications, business and financial services and industrial sectors. MidOcean utilizes a broad foundation at expertise in its focus industries and its intercontinental platform to create value for its investor and partners. For more information, visit

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